Labeling with a No-Label Look

Want a way to make a product's label look great? One answer is to make it look like there's no label.

THE CLEAR, NO-LABEL-LOOK label is a rage with consumer products companies (CPCs). These companies are driven by the need to differentiate their products and to make them look fresh and unique. And right now, one means to create that unique shelf appeal is coming from clear film labels. "The no-label-look is a way that marketers and end-users [CPCs] can create differentiation to gain market share," says Terce Henriquez, vice president of global label sales for AET Films.