Labelexpo In Review

Among the most popular areas of the show were the newly introduced feature areas, the Digital Printing Experience and Gather on the Green. The Digital Printing Experience pavilion, located in Hall F, gathered some of the leading suppliers in digital printing technology—HP, Xeikon, EFI Jetrion, Epson, Impika, Degrava, Sun Chemical, Xaar, and Konika Minolta to name a few. The pavilion had more digital printing technology than ever showcased at any Labelexpo event. Attendees were offered the best pick of digital presses, as well as digital prepress software, platemaking and and post-press finishing, with live demonstrations running continuously. In addition, the pavilion had a series of seminars and panel discussions, which focused on the present and future of digital printing and its role in the development of the label industry worldwide. The pavilion enjoyed good visitor traffic during all hours of the show giving suppliers plenty opportunities to demonstrate their technologies and discuss in detail their products’ offerings.