Flexo Printer Through and Through

For Labelad, the decision to implement digital platemaking, and then HD Flexo, had everything to do with ramping up the quality level. The move into digital platemaking in 2001 also allowed Labelad to compete on more equal footing with offset.

Stealing business from offset

“We’ve been stealing business from offset for 10 years now, offering the high-end quality required by the health and beauty and food industries,” says Norris. “When you’re dealing with food packaging, the product has to pop off the label or the package. The combination of digital platemaking with Esko’s dot technology and flexo inks made the difference.”