Flexo Printer Through and Through

Labelad encourages its customers to allow its production staff to ‘listen in’ and be a part of the early package design conversations to help develop a tactical brand management print strategy that ensures the brand communicates to the market exactly what the customer intends.

“Our customers compete at the retail level, which is the most competitive environment in the world,” says Campbell. “They need us to constantly present ideas and options, whether it be a further-out innovation like RFID chips embedded in labels or flexible packaging structures, to immediate sustainable logistic packaging solutions to reduce the number of trucks on the road.”