Flexo Printer Through and Through

The brand management support Labelad provides ensures that brand consistency is met no matter what choices its customers make to design and market their products—not an easy task, considering the variety of containers, decorations, and colors now available.

“In the early package design stage of a shampoo product, for example, our customers have choices to package the shampoo in a rigid plastic bottle, a decorated tube, a stand-up pouch, and maybe a marketing mailer sachet,” explains Campbell. “Decoration choices may include a pressure sensitive label, a shrink sleeve label, roll fed label, reverse or surface printed films, or a paper product. The color of the product packaged and the desired opacity (clear or colored) of the container or graphics design also need to be considered.”