Beauty and
 the Beast
Beauty comes in the form of innovative, eye-catching labels at every turn; 
the beast is the trudging economy.
The growth in the different product decorating methods continued along recent trends. AWA reports that N.A. pressure-sensitive (p-s) labeling grew 5.5 percent and sleeve labeling at 7.0, while glue-applied labeling demand decreased about one percent. Overall, AWA says that in 2010, pressure-sensitive labeling in N.A. had about a 48 percent share of the labeling market, followed by glue-applied at 33 percent and sleeve labeling at 13 percent.
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