Beauty and
 the Beast

AWA also raises another point. In addition to the competing labeling methods, other packaging formats compete with labels by "denying the opportunity to any form of separate label," notes the AWA report. These include such formats as flexible packaging, cartons, and direct printed containers.

By all accounts, the North American label market will continue to grow at a steady clip and the majority of printers will enjoy continued success. For this to happen, though, they will need to invest in the latest technologies, innovate, and, especially, be an invaluable resource to their customers.