Beauty and
 the Beast

For tag and label printing, the second reason for digital printing's penetration is that the initial technologies available are in narrow-web formats that are the bread-and-butter for label printing. This is one reason why Karstedt Partners, a consultant and market research firm specializing in the adoption of digital technologies in consumer product and packaging markets, predicts that digital printing will be a market driver in the narrow-web label sector, more than just a niche technology.