Security: You Either Get It or You Don’t

What this means is that converters will be expected to know more about their customers’ needs regarding counterfeiting and diversion, understand each of the technologies available, and know which technology best suits the needs of the customer. “In my opinion, it is probably best for a label converter to partner with a security technology company to integrate a system on their customers’ behalf,” says Jay. “We are an R&D-driven company that comes up with anti-counterfeiting and anti-diversion products. Printers don’t have the resources to do that, so they need to partner with the right companies to gain access to that technology and learn how to use it.”