Winning Formula

Customer education is a priority that falls primarily on the shoulders of Consolidated's pre-flight team, which handles all incoming artwork, reviews them for acceptability and accuracy, and readies them for print. The company also has a staff of 10 graphic artists, who are available to assist any company owner with art design, should they need it. According to Carmany, Consolidated prefers to receive files directly from customers, rather than from third-party prepress service providers. This policy enables Consolidated to retain a measure of control over the project, as well as the flexibility to change a file without incurring unnecessary delays.