Label industry Metamorphosis

Right now though, the large number of label printers is adding to other difficult conditions, says Dennis Hulton, VP/GM of Valley Forge Tape & Label Co. "The proliferation of tag and label printers over the past 10-15 years has created a strong 'buyer's market' for label users," he states. This situation is aggravated by other market conditions including mergers and acquisitions among customers and reverse auctions that have been driving prices downward. On a positive note, Hulton (and others) seem to think that the reverse-auction craze is subsiding.