Label industry Metamorphosis

Vince Naselli, director of TrendWatch® Graphic Arts, shares this sentiment. In support of TrendWatch's Printing Forecast 2004, he says, "Trend after trend shows that the economy rebound is not going to significantly help printing companies turn sales around. … The numbers indicate that an economic upturn will not translate into an upturn for printing demand. Instead, printers and vendors need to change their business models to reflect the needs of today's new business environment. Our analysis indicates that printers need to become more familiar with digital printing, short-run color, personalization, value-added services, cross media, CIM, JDF, and CIP4."