Label industry Metamorphosis

Other smart label technologies mentioned in the study include interactive packaging labels. These include color-changing labels for promotions, thermochromatic labels, time/temperature indication, and pharmaceutical compliance labels.

For those label printers that may not be looking at such high-tech options (at least in the short term), Hulton points to the "increased demand for more and more information printed on smaller spaces. Converters who have the capability to produce folded coupon labels, adhesive side printed labels, and any other form of 'extended-text' constructions will find expanding markets in these areas."