Label industry Metamorphosis

The study points to wraparound non-pressure sensitive labels including shrink, stretch, and non-shrink substrates as a market with impressive growth rates. It predicts the shrink sleeve labeling market to grow 12-14 percent annually through 2007, exceeding $450 million in converter sales by 2007. It cites market drivers for this category as differentiation, its billboard effect, more container contouring, and blow-molded container growth.