Label industry Metamorphosis

This type of forward thinking is needed if label printers are to maintain viable businesses, or especially, if growth is planned. Some of the areas in which pressure-sensitive materials are losing ground must be viewed by label printers as opportunities.

TLMI's NALS 2004 states: "As SKU proliferation means more products per category flashed in front of consumers on store shelves, end users look outside pressure sensitive for labeling options that might promise aesthetic differentiation and a boost for the brand."