Label industry Metamorphosis

Challenges and opportunities

Although cost pressures will dominate the coming year, there are other challenges to contend with. Those label printers who have made their mark at the high end of the quality spectrum are facing more and more competition, says Hare. "The prepress side of flexo has leveled the playing field from a quality standpoint for those printing high-end labels. Where there may have been five companies that used to be able to do the most difficult work, now 50 can do it."