Kodak’s Jeffrey Hayzlett Named Marketer of the Year

Hayzlett was previously the chief marketing officer of Kodak’s Graphic Communications Group where he directed several innovative marketing programs to promote and generate demand for print, helping drive business results for customers. Earlier this year, BtoB recognized Kodak’s “Print Is…” campaign in a special report on successful integrated marketing. The campaign includes print ads, collateral materials, online components and special events to promote print’s unique ability to reach people in a personal, meaningful way.