Kodak TRACELESS System Will Protect Donruss NFL Trading Cards

ROCHESTER, N.Y.—As the NFL Playoffs progress, Donruss Playoff L.P. is bringing in a new lineman to protect its highly collectible National Football League (NFL) trading cards: Eastman Kodak Company.

Donruss announced that it will deploy the Kodak TRACELESS System for Anticounterfeiting on selected high-value Donruss trading cards. The cards, which premier the week prior to Super Bowl XLII, will include an invisible marker that can only be detected with a Kodak TRACELESS Reader.

“The TRACELESS System provides an easy method to distinguish genuine Donruss products from fakes, ensuring our customers an authentic product whose value will continue to appreciate over time,” said Bill Sawtelle, VP of quality assurance, Donruss Playoff L.P. “Our cards are unique because they contain actual game used artifacts, such as priceless pieces of game worn jerseys, helmets or footballs, so the value of the card really depends on its authenticity. The TRACELESS System will help us limit the ability to counterfeit cards.”

Donruss has established a reputation among collectors for its high end trading cards. For more than 10 years Donruss has used authentic game worn materials across its brands. The materials in these cards create a unique and valuable collectors item. Donruss trading cards are regularly included on the product “hot lists” prepared by the premier trading card industry publications.

“Internet sales and online auctions have sparked a proliferation of fake sport cards, and the situation is becoming a serious problem for manufacturers and collectors of these prized items,” said Steve Powell, general manager and director, Security Solutions, Kodak’s Graphic Communications Group. “By introducing an invisible component to the card that the counterfeiters can’t find, our advanced technology gives Donruss trading cards a strong defense and eliminates a counterfeiter’s ability to make cheap replicas.”