“The wine industry in Ontario offers world renowned ice wine that is envied the world over,” said Murray Bain, Vice President, Marketing, Stanpac, Inc. “Unfortunately, some are taking advantage of the brand by passing off inferior products as Canadian or counterfeiting well known premium labels.”
Ice wines are produced in extreme conditions using grapes still frozen on the vine. As Canada’s reputation for this product continues to grow and expand, counterfeiters increasingly target the region’s vintners. In places like China, where counterfeiting is widespread, sales of Canadian ice wine have dropped 60 percent from previously recorded sales volumes due in part to the significant number of phony products being marketed and sold to consumers as genuine.