Kodak Helps Promote Graphic Communications Careers

ROCHESTER, N.Y.—A new video titled “The Pathway to Prosperity, Choosing a Career in the Graphic Communication Industry,” designed to promote the advantages of a career in the field, features “Ben Franklin” (played by well-known Franklin character actor Ralph Archbold) and Jeff Hayzlett, chief business development officer and vice president, Eastman Kodak Company.

The nine-minute video, jointly produced by Kodak’s Graphic Communications Group and the Print and Graphics Scholarship Foundation (PGSF), provides a comprehensive and entertaining overview of the graphic arts as a high-tech, fast-paced, modern industry—in stark contrast to the industry of Ben Franklin’s days. In his conversation with Franklin, Hayzlett contrasts the graphic communications industry of today with the printing industry of the 1700s.

“This was a fun project, and a great opportunity to share my passion for the industry with the next generation of professionals,” said Hayzlett. “It is our responsibility to ensure that the industry continues to flourish by sharing our enthusiasm and attracting future leaders. This industry has come a long way, and will play a critical role in global society moving forward.”

Approximately 150 DVDs were distributed at Graph Expo during PGSF’s Third Education Summit for the Graphic Arts. The group also will distribute the video to junior and senior high schools, college students, parents, tour groups at printing companies, and local school boards. The video is just one of many initiatives to draw the next generation into the industry—the Print and Graphics Scholarship Foundation helps students with educational costs as well.

“Our shared mission, along with Kodak and the Print and Graphics Scholarship Foundation, is to change the perception of the graphic communication industry,” explained Raymond J. Prince, NAPL VP and senior consultant, operations management. “Today’s mix of technology, craft and communication skills requires bright, talented people. We hope that by educating people about the exciting opportunities in this market, we will spark interest and bring a host of new talent into our industry.”

To view the video, visit: http://jonathanghent.growyourbiz.kodak.com/default.asp?item=2285438