KODAK TRACELESS AD for Brand Security

Kodak’s Solutions product experts demonstrated TRACELESS AD System at IQPC Anti-Counterfeiting & Brand Protection Conference in New York, at PACK EXPO in Las Vegas, and at Labelexpo in Brussels.

“Gray market activities disrupt manufacturers’ distribution channels and create artificially lowered prices, supply chain demand issues, and unauthorized sales,” said Dr. Myra T. Olm, director, Brand Protection Research and Product Development, Security Solutions, Kodak’s Business Solutions and Services Group. “These practices dilute the marketplace with fraudulent resellers and distributors that erode profit margins.”