KODAK TRACELESS AD for Brand Security

ROCHESTER, N.Y.—Kodak announced the KODAK TRACELESS AD System for Antidiversion, a proprietary solution for manufacturers to defend against gray market activities, reported by Deloitte LLP to cost businesses billions of dollars in revenue each year. The TRACELESS AD System combines an invisible ink and proprietary detection system to help brands track products and prevent the creation of illegitimate distribution channels and unauthorized resellers.