Passion for the Business

It was also during the mid-1970s that the company achieved two key milestones that Kidd says made a big impact on the company's success. It expanded to provide label application equipment and become a one-stop shop for its customers. This also was the impetus for a name change for the company, to Superior Label Systems. The company also developed an in-line film lamination process, called Supergard, that allowed it to provide an economical solution for its customers.