Passion for the Business

It wasn't long however, before Kidd decided to strike out in his own business. He and three partners—Tom Braig and Earl and Jim Gettelfinger—started a label printing company, Superior Tape & Label, in late 1970.

Pooling all of their individual savings, they purchased a new 3-color, 6-inch CI press, installed it in a rented 1,200 sq. ft. garage, and then decided to look for some orders. In what would obviously turn into a multi-million dollar industry giant, the first order was for address labels for Kidd's dentist.