Kellogg Launches Corporate Responsibility Report

Through Breakfasts for Better Days the company has pledged to donate 1 billion servings of cereal and snacks, more than half of which are breakfast, to children and families in need around the world by the end of 2016.

"Driven by our belief in the power of breakfast, our social responsibility strategy emphasizes hunger relief and complements our business as a food company," explained John Bryant, president and chief executive officer at Kellogg Company. "Breakfast is what we do best, and by providing breakfast to people in need around the world, we help fulfill our purpose of nourishing families so they can flourish and thrive."