Keeping Up With the Competition

More and more package printers are turning to contract converters.

A LONG-TIME customer approaches you with an idea for a cool new package. Everything is going perfectly—until you notice the whole project hinges on the use of a corona treated substrate. Too bad you don't have corona treating capabilities. So your mind starts racing through all the possibilities … Your first instinct is to turn down the job, but why risk losing a customer? You can shell out the money for a new system—you'll definitely use it again—but that takes valuable time and capital. You can recommend the use of a different type of material. However, that introduces a whole new set of variables and possible problems. That's when it hits you—make a few calls to find a company that will take care of the corona treating process, ship back the substrate, and allow you to work your own magic.