Keeping up Appearances

"Another factor could be that the anilox pattern is cured into the product, giving a rough, non-glossy look," he relates. An overly coarse roll, a high-viscosity varnish, or a varnish with poor flow-out might yield such dull results. Maximizing distance between the coating application point and the curing equipment will allow the coating to flow out before it's cured, minimizing the anilox pattern and increasing gloss.