Karstedt Partners Offers Digital Package Printing Report

The report helps consumer product companies better understand the marketing opportunities and related cost savings potential of digital package printing for applications that go beyond labels to include flexible and corrugated packaging, and folding cartons.

“We’ve seen the mega-trend of mass production shift towards mass customization,” notes Mike Ferrari, president, Ferrari Innovation Solutions who collaborated with Karstedt Partners in preparing this report. He explains, “Successful brands understand the importance of packaging as part of the 360 degree brand experience touch points. This Brand Strategy report discusses the compelling need for change that goes beyond what consumer product companies are providing or capable of providing today. The ‘next generation’ brand experience will require packaging to provide engagement, relevancy, and interaction. This report changes the paradigm of package printing as a commodity and presents opportunities for brand owners to cost effectively take advantage of targeted shorter-run digitally printed packaging alternatives that includes on-package promotions, games, QR codes, etc.”