K-1 Packaging Group Adds New Technology From Esko

K-1's customers can propose several design concepts, create the renderings of each concept by using Visualizer, and submit the renderings to marketing focus groups for evaluation and selection.

"Our customers are blown away; Visualizer is something they really embrace, because it makes their job a lot easier. We can create animation that rotates a design in space, so our customers can see the package from all different angles. Ambient lighting conditions can be accounted for; so, for instance, you can see the design under various lighting conditions in a retail environment. Our account managers love it; they have something truly of value to offer our customers," Tsai adds.