Too Late to Ignore the World

If your products only ship to North American customers, don’t get too complacent with the weak dollar. There are other such Toyotas out there—and in our sector of the printing industry. They are not concerned with short-term cash flows but rather in long-term growth and domination. It might appear counter-intuitive to traditional thinkers, but in the last three years I have seen more than just a few foreign-owned companies enter into the American market through acquisition or investment. In all cases, they chose to buy the most modern and efficient equipment with which to compete.