The New Face of CMM
Jim Enos, vice president of PennWell Corporation, talks about the company’s reinvented CMM International.
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Q: How do you expect this year’s show will compare with previous shows?
A: PennWell [has] extensive expertise in show management and marketing that we are using to reinvent CMM and restore it to its industry dominance of years ago. In addition to the industry consolidation and difficult economic situation that has plagued the converting industry, CMM endured a series of owners that were not trade-show focused companies, but every exhibitor and attendee we talked to said they wanted us to revitalize CMM and that the industry needs this show. Our focus has been on getting running equipment back on the floor and bringing back the energy and excitement that once characterized CMM.
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