JDF - Recipe for Soup ... and a Sandwich

"Traditionally there have been weak communication links between the customers—the consumer product company and its customers, the retailers—the design firm, the prepress company, and converters," says Ian Hole, director of market development, Esko-Graphics. "This results in a workflow that is error prone, hard to optimize, and hard to automate." In other words, one sandwich short of a full-fledged picnic.