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Moving to the Masses
By 2004 JDF-enabled products were available and the JDF specification was stable, but there was still a lot of confusion in the marketplace. Some printers thought JDF was "a vendor thing," and others thought it was either too complex, or something they expected to work transparently. Many other printers were waiting to see whether their peers would adopt it. "It became clear to CIP4 that in order to accomplish our mission of 'fostering process automation in the printing industry' we had to create education and marketing programs targeted towards printers, not just vendors," said Margaret Motamed. CIP4 set up a series of programs including:
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