It's a Smorgasbord

According to Rosenbaum, the increasing demand for flexible packaging is having an obvious impact on the narrow-web printing industry. "We find that traditional label printers are looking to flexible packaging for diversification. Commercial printers are also looking at package and flexible printing opportunities to offset the flat or declining market growth in commercial printing. Key to both of these trends is web width, and the ability to print on a wide range of substrates."