It’s a Marathon —Tom Polischuk

In this month’s article on RFID (p. 34), a reference is made to the evolution of this market as taking the shape of an endurance race. At times during the last three years, the hype that RFID received would have led you to believe that it was a sprint, and competitors had better get into the race and fast. But, as is probably the case with the majority of new technology implementations, RFID expectations have not been met—yet.