It's Like ‘Totally' Digital

To illustrate, Hounshell uses a digital photo studio as an example. "We know in the conceptual stages of brand development, presentation is more important than final color. How does the spoon sit in the cereal bowl? What if the bicycle was green instead of blue?" Using digital photography, electronic image enhancement, and high-speed communications, we can help brand managers, design firms and ad agencies visualize a new campaign before they commit to an expensive photo shoot. This saves money, and speeds the design process."