It's Like ‘Totally' Digital

Despite these obstacles, Phototype has been able to apply the philosophies of the totally digital workpath to drive down the selling price of digitally imaged photopolymer, if not quell the urge to resist it.

"We don't believe it's a matter of whether printers will be able to justify digital plates," says Hounshell, "it's a matter of if they are ready to make the change in the workflow."