It's Like ‘Totally' Digital

Hounshell says Phototype is also working with printers to implement direct-to-plate technologies. "The advantages of using digitally-imaged flexo plates are pretty well established," he explains: much finer, sharper dots with ‘vertical' side walls; finer reverses with improved press stability; elimination of dust problems and film contacting variables; significantly less and more predictable dot gain—especially in the highlights; and faster and easier press setups." The hope, contends Hounshell, is when Phototype begins utilizing direct-to-sleeve technology, it will also be able ensure perfect register on press every time.