It's Like ‘Totally' Digital

pP: What recommendations are you making?

BH: "First, we encourage them to acquire a solid understanding of the digital process. Those who do can generally establish a more competitive cost structure."

CD: "There's tremendous potential in new file formats and digital communications. We recently worked with one company to shave a full day off turnarounds by delivering PDF files over the internet instead of sending thermal proofs. Minutes after we completed the art, the client viewed the job on his PC and output it to a local proofer.