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As converters know, one way to keep their customers (the CPCs) coming back to them for printing jobs over and over again is to help the CPCs continually increase their revenues. The eye-catching appeal of holograms can seduce a customer into choosing a product on an overpacked grocery store shelf, but there are other ways to help CPCs increase their revenues—and that's where the security features inherent in holograms come into play.
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