Intruder Alert!

Bartholomay agreed with Glazer's point about the HRI clear holograms, and added that the cost of the substrate could come down in the near future because converters are adding "bigger and wider machinery for the ability to convert more quantities."

Long said his customers are asking more and more for a new technology called the Contrust feature. "This is a truly distinctive, but simple imaging technology that involves two dynamic opposites. With a 90 degree turn, two separate design elements reverse colors. With this proprietary imaging technology, the Contrust is easily recognized, easily identified, and easily used within the converting process," he said.