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But in other words, as Long said, "With proper management, there are no drawbacks in using holographic technologies."

What the future holds

Holographic material manufacturers are seeing several different trends in use of holographic substrates in the realm of packaging.

"A trend we have noticed is that holography is making a greater impact in the area of roll-fed labels," said George Buckland, market manager, AET Films. "A number of marketers have included the use of holography in product launches, or have repositioned a product utilizing a roll-fed format."