Intruder Alert!

Holograms can do more than just attract consumers. They can also protect against counterfeiting, diversion, and product tampering.

ACCORDING TO MARTY KELEM, sales and marketing manager, Spectratek Technologies, a consumer travels at seven miles per hour down store aisles, which only allows a product one-tenth of a second to make its impact. An impulse purchase occurs half of the time when a consumer visually notices the product, but that rate raises to 85 percent when the product is touched by the consumer.