New Mark Andy CEO Kevin Wilken Shares His Perspective on the Packaging Market

pP: Let me circle back for a minute here. The digital press companies are aiming at the package market and so are some commercial printers. How does the confluence of these players work?

KW: They both have a learning curve to climb in developing a profitable business model. Packaging is so much more complex. It is decades of experience in applications, how to support customers and brand owners, how to help converters configure a press to produce applications as demand changes. Knowing how difficult packaging can be, I struggle to see how someone with just an inkjet or digital technology background and who is unfamiliar with packaging can come easily enter into the industry.