New Mark Andy CEO Kevin Wilken Shares His Perspective on the Packaging Market

pP: By bringing this hybrid technology to market you must have a vision of what the future may be like for packaging printers and converters. What does it look like?

KW: Converters need to be able to address all the needs of their customers so they will have to be flexible in terms of the technology they choose, what it can do, and they will need to be very responsive. Shorter runs and proliferating SKUs are a reality and converters have to be able to supply them and still be profitable.