2011 InterTech Awards for Technology Innovation

Studio Toolkit for Shrink Sleeves - EskoArtwork
Studio Toolkit for Shrink Sleeves creates artwork for shrink sleeves (labels placed around a package and shrunk during production). With it, designers and prepress professionals can quickly create, test, analyze, communicate, and produce designs with 3D visuals without the need to produce mock-ups. The software accommodates asymmetrical shapes and multipacks, color shifts introduced during shrinking, barcode distortion, and it works in 3D from start to finish. The virtual shrink tunnel allows distortion to be easily determined, eliminating the trial and error of producing and wrapping shrink sleeve material around a container, running it through a shrink sleeve tunnel so distortion can be measured, and redoing the process many times until the design looks good when shrunk.