interpack 2008 to Feature INNOVATIONPARC PACKAGING

The INNOVATIONPARC PACKAGING will also introduce a store shelf optimized according to marketing principles and an age simulator, which will offer an insight into the experiences of the 70-plus target group in retail (with the help of a special suit and a pair of glasses).

Partners of the INNOVATIONPARC PACKAGING are PRO CARTON International (the European Association of Cartonboard and Carton Manufacturers), the EHI Retail Institute and the Pan-European Brand Design Association (PDA). Each of these supporting organizations will also have a booth in the INNOVATIONPARC PACKAGING.