interpack 2008 to Feature INNOVATIONPARC PACKAGING

A fundamental aspect of this all-encompassing concept will be the competence centers addressing topics such as sustainability (regarding packaging), convenience (functional design for B2B and B2C packaging) and consumer insights (target-group-specific packaging needs) as well as point of sale and imagination (creative possibilities in packaging production and design). Manufacturers of folding box packaging and packaging machinery, design agencies and retailers will be positioned in a layout which will allow visitors to discuss relevant focal themes with experts from the various stages in the value chain. Renowned companies such as Metro, Smurfit Kappa Baden Karton, Heidelberger Druckmaschinen, MAN Roland Druckmaschinen, Siegwerk Druckfarben and COPACO will be among the INNOVATIONPARC PACKAGING participants.