It’s Elementary

According to Greaves, RFID makes a package intelligent “by virtue of the ability to be interactively addressed at any point in the supply chain, to carry supplemental identifiers, and to be either a ‘plain’ tag or include such evidential material as tamper evident, sensor technology for environmental monitoring, or the ability to encrypt changing ID parameters as the product changes ownership.” He adds that, in the context of the brand protection model, it is the application of an RFID carrier that allows the integration of multiple layers of IT-supportive tools that provide for the intelligence which is fundamental to protecting the package. “That ensures it develops an intelligence in terms of its identity and validity,” he says.