It’s Elementary

In explaining how an intelligent package is an elementary part of an all-in-one brand authentication solution, John Greaves, vice president, Global Strategy, IPICO, says, “In the same way, if you will forgive the brutal analogy, as a brain is essential to the human body to function, an intelligent package is the head of the process. Without this, you are simply a clone.” Michael Gorgi, managing director of IPICO EMEA, adds, “A branded product is only authentic if the product plus packaging plus logistics are all authentic. Otherwise, there is a potential issue with cloning and gray-market goods, [for example].”